About
Two guys, a lot of watches, zero shame
We're watch people, not watch snobs. NSWG is built on one idea: the best watch is the one you're actually wearing.
Photo of Ian coming soon
Ian
Co-founder · The face of the 'gram
Bio coming soon. Ian is the one you'll see on Instagram, wrist first. Ask him about his rotation — just block out an hour.
Photo of Michael coming soon
Michael
Co-founder · Videos, site & the spreadsheets
Bio coming soon. Michael runs the YouTube and TikTok side, keeps the books, and built this website (so blame him for the typos).
What we believe
- A watch is for wearing. Scratches are just stories.
- Every price point gets respect. A beater is not a lesser watch.
- Honest opinions, clearly labeled. If a brand sent us something, we'll say so.
- Be cool in the comments.